This billboard is designed as a promotional tool for Tryvann Winter Park, a ski resort just 15 minutes outside of Oslo in Norway. These snowing billboards alert commuters that conditions are optimal for hitting the slopes. Whenever it begins snowing on the mountain, an SMS message is sent to the billboards instructing them to start their thing. A second message is sent when the snow stops. I bet , many would call in sick to work … well! only to find the boss skiing too … 
